Jul 9 – 11, 2026 · West Salem, Wisconsin, USA
Country Boom is a vibrant country music festival held annually in West Salem, Wisconsin, bringing the soul of Nashville to the heart of the Midwest. Set against the rolling bluffs and natural beauty of the Coulee Region, the festival offers a unique backdrop with wide open spaces and big skies, creating an atmosphere that is both exhilarating and comfortable. Designed to provide a seamless experience, the festival grounds feature engineered terrain with extensive drainage systems, ensuring dry and solid footing regardless of weather conditions. Attendees can enjoy a lineup that blends the biggest names in country music with emerging artists, complemented by handpicked food vendors, interactive brand activations, and a variety of drink options. With amenities like VIP upgrades, shaded areas, and free shuttle services, Country Boom delivers a weekend of great music and great people, all while supporting local nonprofits and generating significant economic impact for the region.